Three Year Pledge Drive Kickoff

Newton Main Street - Web ImagesMain Street will kick off their 2017-2019 pledge drive Thursday, July 28th from 5:15-6:15 at the Capitol II Theater. As Main Street’s initial 3 year pledge drive ending this calendar year, Main Street is looking for businesses and individuals to continue their pledges for the next three years, as well as add some new to the numbers.

“Main Street operates solely because of the generous donations of our city, businesses and individuals who see the potential Newton has in being a Main Street community and what that can mean for us,” says Graham Sullivan, director of Newton Main Street. “Pledges can come not only in monetary donations, but in-kind donations and donations of volunteer time as well.  The more resources we have the more opportunities for growth and progress in our downtown.”

The kick-off is open to anyone who is interested in hearing more about what Main Street has been up to, or wanting to learn more about the program. The public is encouraged to attend.

Pledge forms are available at the Main Street office in the Newton Chamber of Commerce building or email newtonmainstreet@gmail.com

Window Display and Visual Merchandising Seminar

The window display at the Sewing House in Ottumwa, Iowa, pictured, was the product of Main Street Iowa’s Window Display and Visual Merchandising technical assistance grant. Newton Main Street received the Window Display grant in 2016 and will host the technical assistance visit on July 27.

The window display at the Sewing House in Ottumwa, Iowa, pictured, was the product of Main Street Iowa’s Window Display and Visual Merchandising technical assistance grant. Newton Main Street received the Window Display grant in 2016 and will host the technical assistance visit on July 27.

Newton Main Street will host a 60-minute instructional seminar on window displays and visual merchandising on July 27 at 8 am at the Chamber of Commerce. The seminar is part of a grant of technical assistance awarded by Main Street Iowa to Newton Main Street in June.

The seminar, which features interactive activities and a graphics-oriented presentation, is geared toward retailers and restaurants but is open to the public. However, a limited number of seats are available and preference will be given to Main Street District businesses. The technical assistance grant also includes one-on-one consultations with Main Street District businesses (as time allows), and plan, design and implementation of window displays or other visual merchandising improvements in three Main Street District retail businesses.

“Window displays can serve as major traffic drivers for any business,” according to an informational sheet distributed by Anna Woodward, the consultant Main Street Iowa contracted with to provide the technical assistance. “This initial perception often helps determine the customer’s expected product quality, price point expectations and can be the number one determinant on whether or not they walk in the door,” according to Woodward.

Newton Main Street was one of 12 Main Street programs in Iowa to receive the grant through a competitive selection process. The technical assistance has an estimated market value of over $1,000.

If you are interested in attending the seminar, please RSVP at newtonmainstreet@gmail.com or 792-5545.